Geneva, Switzerland — 46°12′N 6°09′E

Rolex Cosmograph Daytona in Everose gold with green dial

Cosmograph Daytona

Time.
Perfected.

A legacy of precision, reimagined for the future.

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PerpetualPrecisionSubmarinerDatejustDay-DateGMT-MasterCosmographOyster PerpetualPrecisionSubmarinerDatejustDay-DateGMT-MasterCosmographOyster

II — Collections

Icons,
Renewed.

Rolex Submariner in yellow gold and steel with blue dial
01

Submariner

The icon of diving watches

Born in 1953 to conquer the deep — waterproof to 300 metres and built without compromise.

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Rolex Datejust in steel and gold on a dark wood surface
02

Datejust

The archetype of the classic watch

The first self-winding wristwatch to display the date in a window — unmistakable since 1945.

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Rolex Cosmograph Daytona chronograph in steel with black dial
03

Cosmograph
Daytona

Engineered for the racetrack

A chronograph precise to the eighth of a second — forged for speed since 1963.

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III — Craftsmanship

Crafted
for
Generations

Every component is conceived, developed and produced within Rolex's own workshops — designed to outlast its maker.

Macro detail of a mechanical watch movement, gears and jewels
Movement
Macro detail of a guilloché watch dial with diamond indices
Guilloché Dial
Macro detail of a Rolex bracelet clasp engraved with the crown
Oyster Clasp

IV — Heritage

A Century
of Firsts.

1905

Hans Wilsdorf founds the company that will become Rolex, in London.

1926

The Oyster — the world's first waterproof wristwatch — is born.

1953

The Submariner conquers the deep, waterproof to 100 metres.

1963

The Cosmograph Daytona is engineered for the racetrack.

2026

A new chapter in precision begins.

A Rolex Cellini watch resting in its green presentation box with a wax seal
Every watch, archived in Geneva since 1905.
A moonlit ocean at night, dark and immersive
Deepsea — 10,935 m Everest — 1953

V — World of Rolex

Built for
the Extreme.

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A Rolex diving watch held closely in hand
Held to 100 metres and beyond.

A crown for every achievement.

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